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Synopsis
For graduate-level courses in Marketing Research, Research Design and Data Analysis.
Multivariate Data Analysis provides an applications-oriented introduction to multivariate data analysis for the nonstatistician by focusing on the fundamental concepts that affect the use of specific techniques.
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Synopsis
With updated and expanded coverage, this text provides the reader with an applications-oriented introduction to the latest techniques in multivariate data analysis. Rather than rely on statistical notation and terminology, the authors instead identify the fundamental concepts involved in the use of these techniques, and express them in simple, straightforward terms, using a single database throughout the text to highlight interrelationships. Aimed at the research student with little statistics background, business or behavioural science courses focusing on data analysis using quantitative analysis tools.
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- PublisherPrentice Hall International Paperback Editions
- Publication date1992
- ISBN 10 0029465648
- ISBN 13 9780029465646
- BindingPaperback
- LanguageEnglish
- Edition number3
- Number of pages480
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Multivariate Data Analysis
Published by
Prentice Hall (Higher Education Division, Pearson Education), 1992
ISBN 10: 0029465648
ISBN 13: 9780029465646
Used
Softcover
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