Synopsis
This reorganized second edition is designed to equip readers with the underlying fundamentals of sound merchandising theory, and the ability to mathematically translate that theory into the planning factors that govern the day-to-day operations of a profitable retail enterprise.
"synopsis" may belong to another edition of this title.
Synopsis
This text aims to equip the reader with the underlying fundamentals of sound merchandising theory, and the ability to mathematically translate that theory into the planning factors that govern the day-to-day operations of a profitable retail enterprise. To achieve this, it supports in-depth theoretical concepts, such as the cost-method of inventory, with realistic problems that expose the theory's benefits and weaknesses, and the mathematical knowledge necessary to understand and use those theories in real-life instances. Coverage is arranged in a logical hierarchy, with simpler concepts presented first, followed by more complex topics, and a new model of retail merchandising is presented in the introductory chapter, to give students a solid theoretical foundation for the course. Applications exercises are provided at the end of each section. Worked out solutions are included for half of the exercises at the end of each chapter.
"About this title" may belong to another edition of this title.
