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Synopsis
The authors address the importance of the general manager's role in leading product-development efforts - at the functional, business unit, group and corporate levels. They provide case studies that show the importance of strong leadership in the planning and framing of individual projects.
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About the Author
Steven C. Wheelwright is the Class of 1949 Professor of Business Administration at the Harvard Business School. He is coauthor of Revolutionizing Product Development (Free Press, 1992) and Dynamic Manufacturing with Robert H. Hayes (Free Press, 1988).
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Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise
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Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise
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hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_406912911
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Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise
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Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise
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Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0029344654I2N00
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Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise
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Leading Product Development : The Senior Manager's Guide to Creating and Shaping the Enterprise
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Leading Product Development : The Senior Manager's Guide to Creating and Shaping the Enterprise
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Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise
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Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail. Seller Inventory # OTV.0029344654.G
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Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise
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Old Tappan, New Jersey, U.S.A.: Free Pr, 1995, 1995
ISBN 10: 0029344654
ISBN 13: 9780029344651
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Seller: Bingo Used Books, Vancouver, WA, U.S.A.
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Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. hardback in very good condition in very good+ dust jacket. a few pages have underlining. Seller Inventory # 45763
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Leading Product Development
Seller: Ammareal, Morangis, France
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Hardcover. Condition: Très bon. Ancien livre de bibliothèque. Jaquette abîmée. Edition 1995. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Damaged dust jacket. Edition 1995. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-979-425