Synopsis
The authors address the importance of the general manager's role in leading product-development efforts - at the functional, business unit, group and corporate levels. They provide case studies that show the importance of strong leadership in the planning and framing of individual projects.
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About the Author
Steven C. Wheelwright is the Class of 1949 Professor of Business Administration at the Harvard Business School. He is coauthor of Revolutionizing Product Development (Free Press, 1992) and Dynamic Manufacturing with Robert H. Hayes (Free Press, 1988).
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Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise
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Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise
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Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise
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Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise
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Leading Product Development : The Senior Manager's Guide to Creating and Shaping the Enterprise
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Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise
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Old Tappan, New Jersey, U.S.A.: Free Pr, 1995, 1995
ISBN 10: 0029344654
ISBN 13: 9780029344651
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Leading Product Development : The Senior Manager's Guide to Creating and Shaping the Enterprise
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Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise
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Leading Product Development
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Leading Product Development
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