The authors address the importance of the general manager's role in leading product-development efforts - at the functional, business unit, group and corporate levels. They provide case studies that show the importance of strong leadership in the planning and framing of individual projects.
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Steven C. Wheelwright is the Class of 1949 Professor of Business Administration at the Harvard Business School. He is coauthor of Revolutionizing Product Development (Free Press, 1992) and Dynamic Manufacturing with Robert H. Hayes (Free Press, 1988).
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Condition: Como nuevo. : Este libro, 'Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise', ofrece una guía para la planificación de proyectos, la selección de proyectos que se alineen con los objetivos estratégicos de la empresa y la determinación de la secuencia, medición e incentivos del proyecto. Dirigido a profesionales y académicos, este libro de tapa dura cuenta con 176-200 páginas y está escrito en inglés. Publicado por Free Press, es una herramienta valiosa para aquellos en gestión de productos y desarrollo empresarial. EAN: 9780029344651 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Leading Product Development Autor: Steven C. Wheelwright| Kim B. Clark Editorial: Simon and Schuster Idioma: en Páginas: 176 Formato: tapa dura. Seller Inventory # Happ-2023-06-13-1f8b8c0b
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