The Advertising Kit: A Complete Guide for Small Businesses - Hardcover

Smith, Jeanette

Hardcover

ISBN 10: 0029295157 ISBN 13: 9780029295151

Publisher: The Free Press, 1998

Synopsis

Offers advice for small businesses on promoting their company through inexpensive and cost effective advertising, discussing alternative media and utilizing unique messages

About this title

Review

"The Advertising Kit" is imperative reading for a successful, small business advertising campaign. It cuts through the fog; a crash course on how to create successful advertising.--Raymond J. Champney

Whether you're just starting a business or have been at it a while, Jeanette Smith's book provides a valuable tool to promote your business. By explaining a wide array of methods to deliver your message, she makes it easy to customize an ad campaign to suit your business and market place.--Maco Amoyo, Owner, Bullet Printing

The Advertising Kit is imperative reading for a successful, small business advertising campaign. It cuts through the fog; a crash course on how to create successful advertising.--Raymond J. Champney, President, RJC International

This book is loaded with insightful information that will be beneficial to all business people.--John R. Kraft, State Farm Insurance

No business owner can afford to walk into the minefield of advertising without having the knowledge that is available here. This book lays out all the principles of good common sense that only becomes "common" after years of running a business and making all the mistakes.--Gary Salomon, President, American Fastsigns, Inc.

This book is a valuable resource for small business owners who lack confidence in their advertising know-how.--Valerie Freeman, president, Imprimis Group

Edition details

• Publisher: The Free Press
• Publication date: 1998
• Language: English
• ISBN 10: 0029295157
• ISBN 13: 9780029295151
• Binding: Hardcover
• Number of pages: 292