Building on two previous works, "Japanese Manufacturing Techniques" and "World Class Manufacturing" - the latter regarded by the prestigious journal "Quality Progress" as a "milestone in the second Industrial Revolution" - Richard Schonberger introduces a new concept. He argues that each of the four main business functions - design, manufacturing, accounting, and marketing - becomes a "customer" for the other three and that the many links between and within departments form a continuous "chain of customers" that extends to those who buy the product. Through hundreds of real company examples of the customer chain of action, Dr Schonberger shows how it quickens response rates, increases product quality, lowers costs, adds greater flexibility to change volume and product mix and takes sales away from the laggard competition.
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Richard J. Schonberger, author of the bestselling Japanese Manufacturing Techniques, World Class Manufacturing, and World Class Manufacturing Casebook (also from The Free Press), is a world-renowned authority on production and manufacturing. President of the consulting firm Schonberger & Associates, Inc., in Seattle, Washington, he was formerly George Cook Professor of Management at the University of Nebraska.
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Condition: Muy bueno. : En este libro, Richard Schonberger presenta un nuevo concepto donde cada una de las cuatro funciones principales de una empresa (diseño, fabricación, contabilidad y marketing) se convierte en un 'cliente' para las otras tres. Los numerosos enlaces entre departamentos forman una 'cadena de clientes' que se extiende a quienes compran el producto. A través de cientos de ejemplos de empresas reales, el autor muestra cómo esta cadena de acción acelera las tasas de respuesta, aumenta la calidad del producto, reduce los costos y agrega una mayor flexibilidad para cambiar el volumen y la combinación de productos. EAN: 9780029279915 Tipo: Libros Categoría: Negocios y Economía Título: Building a Chain of Customers Autor: Richard J. Schonberger Editorial: The Free Press Idioma: en Páginas: 349 Formato: tapa dura. Seller Inventory # Happ-2024-04-17-b509ea3a
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