Building a Chain of Customers: Linking Business Functions to Create the World Class Company - Hardcover

Schonberger, Richard J.

Hardcover

ISBN 10: 0029279917 ISBN 13: 9780029279915

Publisher: The Free Press, 1990

Synopsis

Building on two previous works, "Japanese Manufacturing Techniques" and "World Class Manufacturing" - the latter regarded by the prestigious journal "Quality Progress" as a "milestone in the second Industrial Revolution" - Richard Schonberger introduces a new concept. He argues that each of the four main business functions - design, manufacturing, accounting, and marketing - becomes a "customer" for the other three and that the many links between and within departments form a continuous "chain of customers" that extends to those who buy the product. Through hundreds of real company examples of the customer chain of action, Dr Schonberger shows how it quickens response rates, increases product quality, lowers costs, adds greater flexibility to change volume and product mix and takes sales away from the laggard competition.

About this title

About the Author

Richard J. Schonberger, author of the bestselling Japanese Manufacturing Techniques, World Class Manufacturing, and World Class Manufacturing Casebook (also from The Free Press), is a world-renowned authority on production and manufacturing. President of the consulting firm Schonberger & Associates, Inc., in Seattle, Washington, he was formerly George Cook Professor of Management at the University of Nebraska.

Edition details

• Publisher: The Free Press
• Publication date: 1990
• Language: English
• ISBN 10: 0029279917
• ISBN 13: 9780029279915
• Binding: Hardcover
• Number of pages: 260