Items related to Marketing Strategy: A Customer-driven Approach
Synopsis
Designed for marketing undergraduates or the first part of an MBA, this book traces the evolution of marketing strategy over 30 years from systems that stressed competition to the present focus on the customer. It argues that business strategy must be customer-driven to be successful.
"synopsis" may belong to another edition of this title.
Review
Gary S. Lynn Associate Professor, Wesley J. Howe School of Technology Management, Stevens Institute of Technology An invaluable text for teaching marketing strategy. This second edition is packed with real cases and current information on topics including learning organizations, order entry strategies, and speed as a competitive weapon.
Synopsis
Designed for marketing undergraduates or the first part of an MBA, this book traces the evolution of marketing strategy over 30 years from systems that stressed competition to the present focus on the customer. It argues that business strategy must be customer-driven to be successful.
"About this title" may belong to another edition of this title.
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Marketing Strategy : A Customer-Driven Approach
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Very Good. Reference. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP79696016
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Marketing Strategy : A Customer-Driven Approach
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Reference. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 16181126-20
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Marketing Strategy : A Customer-Driven Approach
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Reference. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 208952-75
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Marketing Strategy
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Hardcover. Condition: Very Good. No Jacket. Former library book; Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0029279534I4N11
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Marketing Strategy : A Customer-Driven Approach
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Reference. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 16181126-20
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Marketing Strategy Customer-Driven Approach by Steven Schnaars 1991 HCDJ
Seller: Crown City Books, Cortland, NY, U.S.A.
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hardcover. Condition: Very Good. Seller Inventory # EH-032125-55508
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Marketing Strategy: A Customer-Driven Approach
Seller: BookHolders, Towson, MD, U.S.A.
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Condition: Very Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] Publisher: Free Press Pub Date: 2/4/1991 Binding: Hardcover Pages: 319 First edition. Seller Inventory # 6905431
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Marketing Strategy: A Customer-driven Approach
Seller: Jonathan Grobe Books, Deep River, IA, U.S.A.
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Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 319 pages. Seller Inventory # 16196
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Marketing Strategy: A Customer-Driven Approach
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780029279533. Seller Inventory # 5952376
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