Synopsis
A study of advertisers' and marketers' intentions to aim at a new consumer group - those born between 1961 and 1981 - and dubbed Generation X. The author introduces this new generation, describing how they respond to minorities, business, education, career, family and the media.
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From the Back Cover
'Marketing to Generation X is a must-read for any professional who hopes to effectively target and communicate with the massive Generation X Market. Karen takes us through her own journey as a Baby Boomer grappling with issues of a skeptical, pragmatic, street-wise, and suspicious Generation X.'
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Marketing to Generation X: Strategies for a New Era
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Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: first ] Publisher: Free Press Pub Date: 3/1/1995 Binding: Hardcover Pages: 177 first edition. Seller Inventory # 6774895
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Marketing to Generation X: Strategies for a New Era
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Marketing to Generation X: Strategies for a New Era
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hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_347825698
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Marketing to Generation X : Strategies for a New Era
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Marketing to Generation X : Strategies for a New Era
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Marketing to Generation X: Strategies for a New Era
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-R-011-01691
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Marketing to Generation X: Strategies for a New Era
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Marketing to Generation X Ritchie, Karen
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