Increased annual sales and growth of earnings - these are the usual standards of success for the American corporation. But what does it mean if the company achieves its goals but the value of its stock declines at the same time? According to Rappaport, these companies are judging success by the wrong standards, and often become the target for takeovers. Rappaport argues that the ultimate test of corporate strategy, indeed the only reliable measure, is whether it creates economic value for shareholders.
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Stephen F. Bollenbach "President and CEO, Hilton Hotels Corporation Updates all of us on the front lines with the latest thinking about creating shareholder value--from the social aspects to the very specific. I recommend this book to any person seriously concerned about the function of a corporation in a market economy.
Dr. Alfred Happaport, the Leonard Spacek Professor Emeritus of J. L. Kellogg Graduate School of Management at Northwestern University, developed the idea for the Shareholder Scoreboard, published annually by "The Wall Street Journal." He is co-founder and former Chairman of the Board of The Alcar Group Inc., whose consulting and education practices are now part of The LEK/Alcar Consulting Group, LLC, the U.S. operation of a worldwide strategy consulting firm. He has been a guest columnist for "The Wall Street Journal, The New York Times, " and "Business Week, " and lives in La Jolla, California.
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