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Synopsis
Michael Porter's "Competitive Strategy" addresses major questions of vital concern to managers, and presents a comprehensive set of analytical techniques for undestanding a business and the behaviour of its competitors. Step-by-step, Porter provides the techniques and tools managers need to successfully conduct an industry and competitor analysis. Beginning with a comprehensive set of tools and techniques for analyzing any industry and any array of competitors, the book moves on to examine competitive strategies for fragmented industries, emerging industries, maturing industries, declining industries and global industries. The final section of the book provides analytical techniques for making the important strategic decisions that confront firms - vertical integration, major capacity expansion, divestment and entry into new businesses. This book is designed to enable managers to anticipate and prepare for - rather than simply react to - sudden competitor moves, new entries into their business, and shifts in industry structure, as well as to take forceful positive action to improve a company's position through tested competitive strategies.
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Review
Fred Gluck Director, Mc Kinsey & Company, Inc. "Competitive Strategy" provides managers with the raw material for thinking about how to change the rules of the marketplace in their favor....Mr. Porter has made a substantial contribution to the art of the strategist by spelling out the richness of the alternatives which every manager must consider."
About the Author
Michael E. Porter is the C. Roland Christensen Professor of Business Administration at the Harvard Business School. The author of fourteen books and recipient of the Wells Prize in Economics, he lives in Brookline, Massachusetts.
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Competitive Strategy : Techniques for Analyzing Industries and Competitors
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The Free Press MacMillan Publish, 1982
ISBN 10: 0029253608
ISBN 13: 9780029253601
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Competitive Strategy: Techniques for Analyzing Industries and Competitors
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Competitive Strategy: Techniques for Analyzing Industries and Competitors
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Competitive Strategy: Techniques for Analyzing Industries and Competitors
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Hardcover. Condition: Very Good. Competitive Strategy: Techniques for Analyzing Industries and Competitors This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780029253601
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