The Focused Interview: A Manual of Problems and Procedures

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9780029209868: The Focused Interview: A Manual of Problems and Procedures

In 1956, the Free Press published a report of Columbia's Bureau of Applied Social Research - co-authored by Merton, Marjorie Fiske and Patricia I.Kendall - which outlined a set of techniques aimed at eliciting the specific responses of individuals and groups to particular events and situations. The book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research.

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Merton, Robert King; Kendall, Patricia L.; Fiske, Marjorie
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Book Description SIMON SCHUSTER, United States, 1990. Paperback. Book Condition: New. 2nd ed.. 209 x 137 mm. Language: English . Brand New Book ***** Print on Demand *****.In 1956, the Free Press published a report of Columbia s Bureau of Applied Social Research - co-authored by Merton, Marjorie Fiske and Patricia I.Kendall - which outlined a set of techniques aimed at eliciting the specific responses of individuals and groups to particular events and situations. The book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. Bookseller Inventory # AAV9780029209868

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Merton, Robert King; Kendall, Patricia L.; Fiske, Marjorie
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Book Description SIMON SCHUSTER, United States, 1990. Paperback. Book Condition: New. 2nd ed.. 209 x 137 mm. Language: English . Brand New Book ***** Print on Demand *****. In 1956, the Free Press published a report of Columbia s Bureau of Applied Social Research - co-authored by Merton, Marjorie Fiske and Patricia I.Kendall - which outlined a set of techniques aimed at eliciting the specific responses of individuals and groups to particular events and situations. The book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. Bookseller Inventory # AAV9780029209868

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Merton, Robert King; Kendall, Patricia L.; Fiske, Marjorie
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Merton, Robert King; Kendall, Patricia L.; Fiske, Marjorie
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