Synopsis
The 1956 edition of this book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research.
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About the Author
Robert K Merton was an American sociologist. He was known for his major contributions to the field of criminology and recognized as a founding father of modern sociology. Merton was awarded the National Medal of Science in 1994.
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The Focused Interview: A Manual of Problems and Procedures
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The Focused Interview: A Manual of Problems and Procedures
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ISBN 10: 0029209862
ISBN 13: 9780029209868
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paperback. Condition: Very Good in Wrappers. No Jacket. First Edition. New York. 1990. Free Press. 1st Printing of This Second Edition. Very Good in Wrappers. 0029209862. 200 pages. paperback. keywords: Sociology Business Interviewing. DESCRIPTION - Here is the classic work that laid the groundwork for focus-group research. This new edition features a new preface by Merton and an introduction updating developments in the field. inventory #41008. Seller Inventory # z41008
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Focused Interview : A Manual of Problems and Procedures
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Focused Interview
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Paperback. Condition: New. The 1956 edition of this book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research. Seller Inventory # LU-9780029209868
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Focused Interview
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Focused Interview (Paperback)
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ISBN 10: 0029209862
ISBN 13: 9780029209868
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Paperback. Condition: new. Paperback. The 1956 edition of this book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research. Synopsis coming soon. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780029209868
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The Focused Interview: A Manual of Problems and Procedures
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