Executive Economics: Ten Essential Tools for Managers

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9780029197851: Executive Economics: Ten Essential Tools for Managers

As a science of decision-making, modern economics is unparalleled in its disciplined exploration of social dilemmas. This book explains how economic thinking can help clarify business decisions. Using ten basic principles for calculating accurate costs, benefits, and prices, the author shows how all decisions can be reduced to two questions: What is it really worth? What must I give up to get it? Using running examples from both large and small companies, the book shows executives how they can succeed using the creative discipline of the skilled economist.

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Review:

Charles B. HousenCEO, Erving Industries, Inc.Maital has forced me back to my undergraduate days where my economics studies dominated, but I now realize how important those theories are to making my decisions successful. "Executive Economics" is refreshing and supportive of important executive decision-making techniques and I recommend it as an excellent economic primer.

About the Author:

Shlomo Maital lives and teaches in Israel, and has a seasonal appointment as Visiting Professor at MIT's Sloan School of Management. He is author of Minds, Money and Markets: Psychological Foundations of Economic Behavior (1982) and Economic Games People Play (1984).

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Maital, Shlomo
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