Partnerships for Profit: Structuring and Managing Strategic Alliances

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9780029190500: Partnerships for Profit: Structuring and Managing Strategic Alliances

The text provides the first full-scale analysis of the burgeoning joint venture phenomenon. In the last two decades, throughout the world, companies have turned to co-ordinating their efforts, resources and expertise to gain access to new technologies and new markets. For the first time, "Partnerships for Profit" provides the practical guidelines for designing and implementing successful alliances. Building on the experiences, from the late sixties to the present, of numerous American, Asian, and European firms, Lewis prescribes the steps to take and pitfalls to avoid in structuring and managing a strategic alliance, and he highlights the basic ingredients that - regardless of nationality, industry, or purpose - successful alliances require in order to succeed. The author, Jordan Lewis, is a nationally known expert and consultant on the marketing of technology and a former lecturer at the Wharton School.

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Partnerships for Profit: Structuring and Managing Strategic Alliances

Review:

"Financial Times" Extremely useful...a thinking manager's guide to alliances.

Norman R. Augustine Chairman and CEO, Martin Marietta Corporation Jordan Lewis' advice is refreshing, realistic and worthy of serious consideration for any business executive operating in the global marketplace.

Vincent A. Sami Chairman, PPG Industries "Partnerships for Profit" is required reading for global businesses.

Dr. Gerrit A. Wagner former Chairman, Royal Dutch/Shell This important book appears at a critical time. It has great practical value for the growing number of firms faced with the need to develop effective alliances around the world.

"Chicago Tribune" Worthwhile for anybody who has even a passing interest in corporate cooperation.

Dr. Wisse Dekker Chairman, Supervisory Board, N.V. Philips Essential reading for developing and managing a successful strategic alliance.

Toru Ogawa Managing Director, Sumitomo Corporation This landmark work explains with great clarity the major aspects of designing and managing strategic alliances.

Robert N. Beck Executive Vice President, Bank of America Here is a practical look at a vital concept for managing large and small businesses in the 90's.

Kenichi Yamamoto Chairman, Mazda Motor Corporation At a time when cooperation has become critical, Jordan Lewis makes a fundamental contribution to global business practice. There is much in this book that we can use.

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Lewis, Jordan D.
Published by Free Press (1990)
ISBN 10: 0029190509 ISBN 13: 9780029190500
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