The text provides the first full-scale analysis of the burgeoning joint venture phenomenon. In the last two decades, throughout the world, companies have turned to co-ordinating their efforts, resources and expertise to gain access to new technologies and new markets. For the first time, "Partnerships for Profit" provides the practical guidelines for designing and implementing successful alliances. Building on the experiences, from the late sixties to the present, of numerous American, Asian, and European firms, Lewis prescribes the steps to take and pitfalls to avoid in structuring and managing a strategic alliance, and he highlights the basic ingredients that - regardless of nationality, industry, or purpose - successful alliances require in order to succeed. The author, Jordan Lewis, is a nationally known expert and consultant on the marketing of technology and a former lecturer at the Wharton School.
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It "clearly was designed to be, if not a textbook, a blueprint for executives who might be thinking of establishing an alliance with another company" -- Chicago Tribune, April 1, 1990
It is "extremely useful...a thinking manager's guide to alliances" -- The Financial Times, June 22, 1990
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Book Description Free Press, 1990. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0029190509
Book Description Free Press, 1990. Hardcover. Book Condition: New. book. Bookseller Inventory # 0029190509
Book Description Free Press, 1990. Hardcover. Book Condition: New. Bookseller Inventory # P110029190509
Book Description Book Condition: New. Quality Books. Because We Care - Shipped from Canada. Usually ships within 1-2 business days. Bookseller Inventory # R03500C
Book Description Free Press. Hardcover. Book Condition: New. 0029190509 New Condition. Bookseller Inventory # NEW6.0007495