Effects of Mass Communication

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9780029173800: Effects of Mass Communication

This 302 page text is written "for anyone concerned with the impact of television, radio, comic books, and newspapers on the minds of young and old. It reveals what experts have learned about such problems as the actual effects of crime and violence in the media; how children are affected by adult programming; and the extent to which the media shape attitudes and opinions, create apathy and 'passivity'. These studies suggest that many commonly expressed fears are false. However, the media do appear to be quite powerful in creating new opinions and in reinforcing old ones. The author notes that much research is needed toward discovering media effects on particular types of persons who may be especially susceptible to some kinds of media fare and indicates that more study is necessary before the precise effects of mass communication on different types of people can be fully known. The author provides a concise statement of what we know and what we have yet to learn. He advances a series of hypotheses on media effects and evaluates them against empirical findings. He offers a long-needed handbook for the intelligent citizen as well as an unparalleled guide for researchers in the field of communications."

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Klapper, Joseph T.
Published by Free Press
ISBN 10: 0029173809 ISBN 13: 9780029173800
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Klapper, Joseph T.
Published by Free Press (1960)
ISBN 10: 0029173809 ISBN 13: 9780029173800
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Joseph T. Klapper
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Joseph T. Klapper
Published by Free Press (1960)
ISBN 10: 0029173809 ISBN 13: 9780029173800
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