Service Breakthroughs: Changing the Rules of the Game - Hardcover

Heskett, James L.; Sasser, Earl W.; Et Al

 
9780029146750: Service Breakthroughs: Changing the Rules of the Game

Synopsis

What do Citicorp, UPS, and Marriott have in common? They are "breakthrough" service providers, firms that changed the rules of the game in their respective industries by consistently exceeding customer needs and expectations, thus forcing their competitors to either adapt or fail. With detailed case studies of Nordstrom, American Airlines, McDonald's and dozens of other companies, service management experts Heskett, Sasser and Hart show exactly how breakthrough managers - with an intuitive understanding of the "self-reinforcing management cycle" have development a strategic service vision, built loyalty, and positioned their service more successfully than their competitors.

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About the Author

James L. Heskett teaches at the Harvard Business School.

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Other Popular Editions of the Same Title

9781416576860: Service Breakthroughs

Featured Edition

ISBN 10:  141657686X ISBN 13:  9781416576860
Publisher: Free Press, 2007
Softcover