Managing New Product and Process Development: Text and Cases

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9780029055175: Managing New Product and Process Development: Text and Cases

Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.

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Steven C. Wheelwright, Kim B. Clark
Published by Free Press (1992)
ISBN 10: 0029055172 ISBN 13: 9780029055175
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Steven C. Wheelwright, Kim B. Clark
Published by Free Press (1992)
ISBN 10: 0029055172 ISBN 13: 9780029055175
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Kim B. Clark; Steven C. Wheelwright
Published by Free Press (1992)
ISBN 10: 0029055172 ISBN 13: 9780029055175
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Kim B. Clark
ISBN 10: 0029055172 ISBN 13: 9780029055175
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