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Synopsis
An evaluation of the methodologies, advantages, and disadvantages of all the current STM systems and models now in use. The authors describe a wealth of new tools and techniques that will transform a risky marketing plan into a plan for success.
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About the Author
Kevin J. Clancy is Chairman and CEO of Copernicus Marketing Consulting. Peter C. Krieg is President and COO of Copernicus Marketing Consulting. Marianne McGarry Wolf is Professor of Agribusiness at California Polytechnic State University, San Luis Obispo.
"About this title" may belong to another edition of this title.
- PublisherSimon and Schuster
- Publication date1998
- ISBN 10 0029055059
- ISBN 13 9780029055052
- BindingHardcover
- LanguageEnglish
- Number of pages306
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Simulated Test Marketing: Technology for Launching Successful New Products
Seller: Ammareal, Morangis, France
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Hardcover. Condition: Bon. Ancien livre de bibliothèque. Couverture différente. Edition 1994. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Different cover. Edition 1994. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # C-744-007
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Simulated Test Marketing: Technology for Launching Successful New Products.
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hardcover. Condition: Used, like new. Book and jacket are like new, perfect condition. Published by Lexington Books, 306pp. **We provide professional service and individual attention to your order, daily shipments, and sturdy packaging. Seller Inventory # 62101
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Simulated Test Marketing: Technology for Launching Successful New Products
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Lexington Books, 1994
ISBN 10: 0029055059
ISBN 13: 9780029055052
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First Edition
Seller: Bayside Books of Maryland, IOBA, Sykesville, MD, U.S.A.
Seller rating 5 out of 5 stars
Hard Cover. Condition: As New. Dust Jacket Condition: As New. First Edition. Type: Review Copy As New, review copy with publisher's sheet laid in. 304 pp with chapter notes, bibliography and index. "[C]aptures in one volume everything an intelligent marketer needs to know about this powerful research technology: why it's important; what are the differences between simulated test marketing sytems; how to do a simple simulation; even the equations employed by researchers to make their forecasts.". Seller Inventory # 000300
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Simulated Test Marketing: Technology for Launching Successful New Products
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Condition: good. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear. Seller Inventory # GWSVV.0029055059.G
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