Synopsis
As consumers, suppliers, competitors and capital users, the 142 developing countries in the world are of major importance to more than 140,000 Western managers who do business with the Third World on a daily basis. Building on 25 years of teaching and field research, James Austin presents a comprehensive analysis of the dynamics of the Third World business environment where, unlike the West, government is what the author terms a "megaforce". With hundreds of examples, Austin shows how managers must interact with Third World governments in each of the functional areas of management: finance, production, marketing and organization.
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About the Author
James E. Austin, Dr. Austin holds the Eliot I. Snider and Family Professor of Business Administration, Emeritus at the Harvard Business School. His most recent book is Social Partnering in Latin America (Harvard University Press), a collaborative research publication of the Social Enterprise Knowledge Network (SEKN).
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Managing in Developing Countries: Strategic Analysis and Operating Techniques
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