With daily reports of downturns, upturns, stock market rallies and the possibility of a "double-dip" recession, concerns over the economy are again at the top of the public agenda. Economics can be endlessly fascinating, but most of us find that it gets perplexing very quickly because so many of its concepts are purely theoretical. This text begins by showing in everyday terms how markets work - the dynamics of supply and demand and prices. It then introduces the key players in the economy - consumers, business and government - and uses the behaviour of these groups to illustrate the basic theories and ideas. True to the "Complete Idiot's Guides" series, the material is rooted in easy-to-follow terms of "who does what to whom and why".
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Tom Gorman is author of "The Complete Idiot's Guide to MBA Basics" He holds an MBA from NYU and is former director of editorial services at DRI/McGraw-Hill, the world's largest and oldest economic forecasting and consulting firm.
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