The Complete Idiot's Guide® to Business Statistics - Softcover

Baker, Sunny

 
9780028639871: The Complete Idiot's Guide® to Business Statistics
Softcover
ISBN 10: 0028639871 ISBN 13: 9780028639871
Publisher: Imprint Unknown, 2001

Synopsis

Business and marketing professionals have to answer tough questions. "How much do 20-to-29-year-olds in New York spend in restaurants?" "What's the potential market for a $1,200 stereo system?" "Where can I find customers for a home manicure service?" Statistics can be intimidating. How do you use data to determine the direction of your group or product? What are nominal and ordinal variables anyway? In The Complete Idiot's Guide® to Business Statistics, Dr. Sunny Baker gives readers a step-by-step guide to choosing, using, and interpreting statistical analyses for business. The author approaches statistical evaluations as concepts, focusing on the data business people need to interpret and put together, and not on the arithmetic, symbols, and calculations alone. Covering tendency, variables and distributions, this title shows how to use this data for business including sampling, generalizations, analyzing data, and correlation theories. Using real business scenarios as example, The Complete Idiot's Guide® to Business Statistics becomes a handbook for real-life business and marketing professionals.

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About the Author

Sunny Baker, Ph.D. teaches graduate-level research and statistics courses along with information technology for the University of Redlands. She has also taught at the University of Southern California and San Jose State University. A former general manager at Microsoft and director of marketing at Intel, Sunny has authored or co-authored more than 20 books including the best-selling The Complete Idiot's Guide to Project Management.

From the Back Cover

If statistics intimidate you, if you don't know a standard deviation from a standard deduction, this book uses an almost-no-math approach to helping you understand and put together business reports. It is a step-by-step guide to choosing, using, and interpreting statistics for business. Instead of teaching you arithmetic, symbols, and calculations, it teaches you how to decide what data is necessary for a report.

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Publisher
Imprint Unknown
Publication date
2001
Language
English
ISBN 10 
0028639871
ISBN 13 
9780028639871
Binding
Paperback
Number of pages
336