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Synopsis
In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.
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From the Back Cover
In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.
"About this title" may belong to another edition of this title.
- PublisherPearson
- Publication date1998
- ISBN 10 0028626303
- ISBN 13 9780028626307
- BindingPaperback
- LanguageEnglish
- Number of pages192
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Elements of Copywriting : The Essential Guide to Creating Copy That Gets the Results You Want
Published by
Pearson Education, Limited, 1998
ISBN 10: 0028626303
ISBN 13: 9780028626307
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