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Synopsis
A concise handbook of the principles and practice of writing effective advertisements, brochures, and every other type of persuasive copy. It ranges from headlines and body copy to copy guidelines for print ads, direct mailing, catalogues, press releases and electronic messages.
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About the Author
Robert W. Bly, a full-time freelance writer since 1982, is the author of over eighty-five books, including The Ultimate Unauthorized Star Trek Quiz Book and The Science in Science Fiction. Bly holds a BS in chemical engineering from the University of Rochester and has published more than one hundred articles in numerous periodicals, including Cosmopolitan and Writer’s Digest.
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- PublisherSimon & Schuster UK
- Publication date1997
- ISBN 10 0028613384
- ISBN 13 9780028613383
- BindingHardcover
- LanguageEnglish
- Number of pages192
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The Elements Of Copywriting
Published by
Macmillan General Reference, 1997
ISBN 10: 0028613384
ISBN 13: 9780028613383
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Hardcover
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The Elements of Copywriting
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780028613383. Seller Inventory # 9567485
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Elements of Copywriting : The Essential Guide to Creating Copy That Gets the Results You Want
Published by
Simon & Schuster, Limited, 1997
ISBN 10: 0028613384
ISBN 13: 9780028613383
Used
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First Edition
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Stock Image
Elements of Copywriting : The Essential Guide to Creating Copy That Gets the Results You Want
Published by
Simon & Schuster, Limited, 1997
ISBN 10: 0028613384
ISBN 13: 9780028613383
Used
Hardcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 1St Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 4098082-6
Quantity: 1 available
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The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
Published by
Macmillan General Reference, 1997
ISBN 10: 0028613384
ISBN 13: 9780028613383
Used
Hardcover
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The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
Published by
Macmillan General Reference, 1997
ISBN 10: 0028613384
ISBN 13: 9780028613383
Used
Hardcover
Seller: Wonder Book, Frederick, MD, U.S.A.
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Stock Image
The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
Published by
Macmillan General Reference, 1997
ISBN 10: 0028613384
ISBN 13: 9780028613383
Used
Hardcover
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
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The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
Published by
Macmillan General Reference, 1997
ISBN 10: 0028613384
ISBN 13: 9780028613383
Used
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First Edition
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The Elements Of Copywriting
Published by
Macmillan General Reference, 1997
ISBN 10: 0028613384
ISBN 13: 9780028613383
Used
Hardcover
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The Elements Of Copywriting
Published by
Macmillan General Reference, 1997
ISBN 10: 0028613384
ISBN 13: 9780028613383
Used
Hardcover
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Acceptable. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00040191736
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