Synopsis
A concise handbook of the principles and practice of writing effective advertisements, brochures, and every other type of persuasive copy. It ranges from headlines and body copy to copy guidelines for print ads, direct mailing, catalogues, press releases and electronic messages.
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About the Author
Robert W. Bly, a full-time freelance writer since 1982, is the author of over eighty-five books, including The Ultimate Unauthorized Star Trek Quiz Book and The Science in Science Fiction. Bly holds a BS in chemical engineering from the University of Rochester and has published more than one hundred articles in numerous periodicals, including Cosmopolitan and Writer’s Digest.
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The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
Published by
Macmillan General Reference, 1997
ISBN 10: 0028613384
ISBN 13: 9780028613383
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The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
Published by
Macmillan General Reference, 1997
ISBN 10: 0028613384
ISBN 13: 9780028613383
Used
Hardcover
Seller: Wonder Book, Frederick, MD, U.S.A.
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Condition: Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # P13B-02359
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The Elements of Copywriting: The Essential Guide to Creating Copy
Published by
Macmillan General Reference, 1997
ISBN 10: 0028613384
ISBN 13: 9780028613383
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Elements of Copywriting : The Essential Guide to Creating Copy That Gets the Results You Want
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Simon & Schuster, Limited, 1997
ISBN 10: 0028613384
ISBN 13: 9780028613383
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The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
Published by
Macmillan General Reference, 1997
ISBN 10: 0028613384
ISBN 13: 9780028613383
Used
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The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
Published by
Macmillan General Reference, 1997
ISBN 10: 0028613384
ISBN 13: 9780028613383
Used
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First Edition
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The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
Published by
Macmillan General Reference, 1997
ISBN 10: 0028613384
ISBN 13: 9780028613383
Used
Hardcover
First Edition
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hardcover. Condition: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 000404152U
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The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
Published by
Macmillan General Reference, 1997
ISBN 10: 0028613384
ISBN 13: 9780028613383
Used
Hardcover
First Edition
Seller: Textbooks_Source, Columbia, MO, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. First Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 000404152U
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The Elements Of Copywriting
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Simon & Schuster Ltd, United Kingdom, London, 1997
ISBN 10: 0028613384
ISBN 13: 9780028613383
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. A concise handbook of the principles and practice of writing effective advertisements, brochures, and every other type of persuasive copy. It ranges from headlines and body copy to copy guidelines for print ads, direct mailing, catalogues, press releases and electronic messages. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR004185623
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The Elements of Copywriting
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780028613383. Seller Inventory # 9567485
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