Synopsis
A concise handbook of the principles and practice of writing effective advertisements, brochures, and every other type of persuasive copy. It ranges from headlines and body copy to copy guidelines for print ads, direct mailing, catalogues, press releases and electronic messages.
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About the Author
Robert W. Bly, a full-time freelance writer since 1982, is the author of over eighty-five books, including The Ultimate Unauthorized Star Trek Quiz Book and The Science in Science Fiction. Bly holds a BS in chemical engineering from the University of Rochester and has published more than one hundred articles in numerous periodicals, including Cosmopolitan and Writer’s Digest.
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The Elements Of Copywriting
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Macmillan General Reference, 1997
ISBN 10: 0028613384
ISBN 13: 9780028613383
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The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
Published by
Macmillan General Reference, 1997
ISBN 10: 0028613384
ISBN 13: 9780028613383
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The Elements of Copywriting: The Essential Guide to Creating Copy
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Macmillan General Reference, 1997
ISBN 10: 0028613384
ISBN 13: 9780028613383
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The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
Published by
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ISBN 10: 0028613384
ISBN 13: 9780028613383
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The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
Published by
Macmillan General Reference, 1997
ISBN 10: 0028613384
ISBN 13: 9780028613383
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The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
Published by
Macmillan General Reference, 1997
ISBN 10: 0028613384
ISBN 13: 9780028613383
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Elements of Copywriting : The Essential Guide to Creating Copy That Gets the Results You Want
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ISBN 10: 0028613384
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The Elements Of Copywriting
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ISBN 10: 0028613384
ISBN 13: 9780028613383
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The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
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ISBN 10: 0028613384
ISBN 13: 9780028613383
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