Marketing Practices and Principles, Student Edition

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9780026356015: Marketing Practices and Principles, Student Edition

This text teaches students about the tasks of marketing: product development, methods of pricing, means of distinction, advertising, promotion, selling, and methods of business management. Each chapter contains a high-interest case study, and end-of-chapter materials include enrichment and extension features.

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McGraw-Hill
Published by Glencoe/McGraw-Hill (1994)
ISBN 10: 0026356015 ISBN 13: 9780026356015
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Mason, Ralph; Rath, Patricia; Husted, Stewart
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Book Description Glencoe/McGraw-Hill, New York, NY, 1995. Hardcover. Book Condition: New. 5th Edition. New book. Quantity Available: 1. ISBN: 0026356015. ISBN/EAN: 9780026356015. Pictures of this item not already displayed here available upon request. Inventory No: ABE413456304. Bookseller Inventory # ABE413456304

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Mason, Ralph E.
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Book Description Glencoe/McGraw-Hill School Pub Co, 1995. Hardcover. Book Condition: Brand New. 5th student edition. 588 pages. 10.00x8.00x1.00 inches. In Stock. Bookseller Inventory # 0026356015

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