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A decision-oriented textbook for students to understand marketing. Written for the managers of tomorrow. Marketing Management illustrates all topics with research-based information and actual examples. In this way, students learn to use these concepts as managers making decisions. The text further assists them in understanding the subject with the most extensive end-of-chapter materials available in any marketing management textbook.
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- PublisherMacmillan USA
- Publication date1990
- ISBN 10 002421700X
- ISBN 13 9780024217004
- BindingHardcover
- Number of pages850
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Marketing Management (The Macmillan series in marketing)
Published by
Macmillan Pub Co
(1990)
ISBN 10: 002421700X
ISBN 13: 9780024217004
Used
Hardcover
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Book Description Hardcover. Condition: Very Good. Very Good. book. Seller Inventory # D8S0-3-M-002421700X-3
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