Marketing Management

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9780024217004: Marketing Management

A decision-oriented textbook for students to understand marketing. Written for the managers of tomorrow. Marketing Management illustrates all topics with research-based information and actual examples. In this way, students learn to use these concepts as managers making decisions. The text further assists them in understanding the subject with the most extensive end-of-chapter materials available in any marketing management textbook.

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Tull, Donald S., Kahle, Lynn R.
Published by Macmillan Pub Co (1990)
ISBN 10: 002421700X ISBN 13: 9780024217004
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Book Description Macmillan Pub Co, 1990. Book Condition: Very Good. N/A. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP82618141

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Tull, Donald S.; Kahle, Lynn R.
Published by Macmillan Pub Co
ISBN 10: 002421700X ISBN 13: 9780024217004
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Tull, Donald S.; Kahle, Lynn R.
Published by Macmillan Pub Co
ISBN 10: 002421700X ISBN 13: 9780024217004
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