PRACTICE OF PUBLIC RELATIONS - Hardcover

Seitel, Fraser

Hardcover

ISBN 10: 0024088404 ISBN 13: 9780024088406

Publisher: Prentice Hall, 1994

Synopsis

This edition is designed to carry public relations into the year 2000, emphasizing the practical nature of public relations work. The book includes a new chapter providing current coverage of PR through television and video. Other features include: chapters on integrated marketing and multi-cultural communications; case studies; interviews; and a stronger focus on ethics.

About this title

About the Author

Fraser E. Seitel is a veteran of more than three decades in the practice of public relations. In 2000, PR Week magazine named Mr. Seitel one of the "100 Most Distinguished Public Relations Professionals of the 20th Century."

In 1992, after serving for a decade as senior vice president and director of public affairs for Chase Manhattan Bank, Mr. Seitel formed Emerald Partners, a management and communications consultancy, and also became senior counselor at the world's largest public affairs firm, Burson-Marsteller.

Mr. Seitel is a frequent contributor to cable television. Among other programs, he has appeared on Fox News Channel's The O'Reilly Factor, Fox and Friends, Rivera Live, Fox Weekend, and On the Record with Greta Van Susteren; MSNBC's The News with Brian Williams and Nachman; CNBC's Wall Street Journal Report; and CNN's Connie Chung Tonight, Inside Politics, and Larry King Live.

Mr. Seitel has counseled hundreds of corporations, nonprofits, associations, and individuals in the area for which he had responsibility at Chase―media relations, speech writing, consumer relations, employee communications, financial communications, philanthropic activities, and strategic management consulting.

Mr. Seitel is an Internet columnist at odwyerpr.com and a frequent lecturer and seminar leader on communications topics. Over the course of his career, Mr. Seitel has taught thousands of public relations professionals and students.

After studying and examining many texts in public relations, he concluded that none of them "was exactly right:" Therefore, in 1980, he wrote the first edition of The Practice of Public Relations "to give students a feel for how exciting this field really is:" In more than two decades of use at hundreds of colleges and universities, Mr. Seitel's book has introduced generations of students to the excitement, challenge, and uniqueness of the practice of public relations.

Synopsis

This edition emphasizes the practical nature of public relations work. It includes new chapters on integrated marketing and multi-cultural communications along with a video chapter which provides coverage of public relations through television and video.

Edition details

• Publisher: Prentice Hall
• Publication date: 1994
• Language: English
• ISBN 10: 0024088404
• ISBN 13: 9780024088406
• Binding: Hardcover
• Edition number: 6
• Number of pages: 630