Service Operations Management

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9780024068118: Service Operations Management

Boasting a strong managerial orientation, this text explores service operations. It differentiates service operations issues from those associated with manufacturing while showing how common aspects of various services allow them to benefit from similar types of analysis. Centring its discussion on the "service encounter" and its supporting elements, the text describes how the encounter can be supported and efficiency maximized with both quantitative and qualititative tools.

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Synopsis:

Emphasizing a strong managerial orientation, this text explores service operations. It clearly differentiates service operations issues from those associated with manufacturing, while showing how common aspects of various services allow them to benefit from similar types of analysis. Centring its discussion on the "service encounter" and its supporting elements, the text describes how the encounter can be supported and efficiency maximized with both quantitative and qualitative tools. It is designed for undergraduate, postgraduate and MBA level service operations courses.

"About this title" may belong to another edition of this title.

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Schmenner, Roger W.
Published by Prentice Hall College Div (1995)
ISBN 10: 002406811X ISBN 13: 9780024068118
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Schmenner, Roger W.
Published by Prentice Hall College Div (1995)
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