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This work offers coverage of topics and issues in retailing, including entrepreneurial and small business retailing, diversity, data-based marketing and relationship retailing.
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This edition includes new chapters on the dynamic character of the retail environment, adaptive strategies in retailing and international retailing. Other topics covered include: business ethics; service retailing; new retail technology; strategic business relationships and environmental diversity.
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- PublisherMacmillan USA
- Publication date1993
- ISBN 10 0023705302
- ISBN 13 9780023705304
- BindingHardcover
- Edition number5
- Number of pages910
- Rating
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Retailing
Published by
Macmillan Pub Co
(1994)
ISBN 10: 0023705302
ISBN 13: 9780023705304
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Book Description Hardcover. Condition: New. 5th. Seller Inventory # DADAX0023705302
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