Strategic Newspaper Management

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9780023377310: Strategic Newspaper Management

The book is a how-to-do-it guide for students contemplating careers as editors and managers of newspapers that are competitively positioned for the twenty-first century. Strategic Newspaper Management demonstrates how to analyze a newspaper market, assess print and electronic competition, and interpret industry trends. The book then leads students through each department of the newspaper for an examination of marketplace realities facing all managers.

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Review:

"Fink ... provides a preliminary but comprehensive look at techniques and fundamentals of our business that generally take most of a career to learn and perfect."--Alvah H. Chapman, Jr., Chairman and Chief Executive Officer of Knight-Ridder, Inc.

About the Author:

Conrad Fink, Professor of Journalism at the University of Georgia, was an executive for Associated Press and the Park Communications Group for 25 years.

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Fink, Conrad C.
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