Synopsis
The book is a how-to-do-it guide for students contemplating careers as editors and managers of newspapers that are competitively positioned for the twenty-first century. Strategic Newspaper Management demonstrates how to analyze a newspaper market, assess print and electronic competition, and interpret industry trends. The book then leads students through each department of the newspaper for an examination of marketplace realities facing all managers.
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Review
"Fink ... provides a preliminary but comprehensive look at techniques and fundamentals of our business that generally take most of a career to learn and perfect."Alvah H. Chapman, Jr., Chairman and Chief Executive Officer of Knight-Ridder, Inc."
About the Author
Conrad Fink, Professor of Journalism at the University of Georgia, was an executive for Associated Press and the Park Communications Group for 25 years.
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Strategic Newspaper Management
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0023377313I5N00
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Strategic Newspaper Management
Published by
Allyn and Bacon, 1996
ISBN 10: 0023377313
ISBN 13: 9780023377310
Used
23,5 x 18 cm
First Edition
Seller: avelibro OHG, Dinkelscherben, Germany
Seller rating 5 out of 5 stars
23,5 x 18 cm. Condition: Gut. 1. Auflage. XIV, 464 Seiten Mit Diagrammen und Kartenskizzen. - Innen sauberer, guter Zustand. Softcover, Broschur mit den üblichen Bibliotheks-Markierungen, Stempeln und Einträgen, innen wie außen, siehe Bilder. Vorderdeckel etwas aufgebogen. Ecken geknickt und aufgestoßen. B07-02-05G|A25 Sprache: Englisch Gewicht in Gramm: 680. Seller Inventory # 2023932