Dataclysm: Who We Are (When We Think No One’s Looking) - Hardcover

Rudder, Christian

Hardcover

ISBN 10: 0008101000 ISBN 13: 9780008101008

Publisher: Fourth Estate, 2014

Synopsis

An irreverent, provocative, and visually fascinating look at what our online lives reveal about who we really are – and how this deluge of data will transform the science of human behaviour.

Big Data is used to spy on us, hire and fire us, and sell us things we don't need. In ‘Dataclysm’, Christian Rudder, founder of one of the world’s biggest dating websites OkCupid, puts this flood of information to an entirely different use: understanding human nature.

Drawing on terabytes of data from Twitter, Facebook, Reddit, OkCupid, and many other sites, Rudder examines the terrain of human experience to answer a range of questions: Does it matter where you went to school? How racist are we? How do political views alter relationships? Philosophers, psychologists, gene hunters and neuroscientists have tried to explain our flaws and foibles. Rudder shows that in today's era of social media, a powerful new approach is possible, one that reveals how we actually behave when we think no one's looking.

Outrageous and illuminating, ‘Dataclysm’, is a portrait of our essential selves – dark, absurd, occasionally noble – and a first look at a revolution in the making.

About this title

About the Author

Christian Rudder is co-founder of OkCupid and now serves as chief data analyst and author of the popular blog OkTrends. He graduated from Harvard in 1998 with degrees in English and math, and served as creative director for SparkNotes. His work has been written about in the New York Times and the New Yorker, among other places. He lives in Brooklyn with his wife and daughter.

Edition details

• Publisher: Fourth Estate
• Publication date: 2014
• Language: English
• ISBN 10: 0008101000
• ISBN 13: 9780008101008
• Binding: Hardcover
• Number of pages: 304