Items related to Predictably Irrational: The Hidden Forces that Shape...
Synopsis
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?
In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.
Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
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About the Author
Dan Ariely is the Alfred P. Sloan Professor of Behavioral Economics at MIT. His work has been featured in leading scholarly journals as well as a variety of popular media outlets, including the New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, and Science. He has also been featured on CNN and National Public Radio. Dan publishes widely in the leading scholarly journals in economics, psychology, and business. His work has been featured in a variety of media including The New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, Science and CNN. He splits his time between Princeton, NJ, and Cambridge, MA.
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Predictably Irrational : The Hidden Forces That Shape Our Decisions
Published by
HarperCollins Publishers Limited, 2008
ISBN 10: 0007263589
ISBN 13: 9780007263585
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Predictably Irrational: The Hidden Forces that Shape Our Decisions
Published by
HarperCollins Publishers, United Kingdom, London, 2008
ISBN 10: 0007263589
ISBN 13: 9780007263585
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001397836
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Predictably Irrational: The Hidden Forces that Shape Our Decisions
Published by
HarperCollins 03/03/2008, 2008
ISBN 10: 0007263589
ISBN 13: 9780007263585
Used
Softcover
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Predictably Irrational: The Hidden Forces that Shape Our Decisions
Published by
HarperCollins 03/03/2008, 2008
ISBN 10: 0007263589
ISBN 13: 9780007263585
Used
Softcover
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Predictably Irrational: The Hidden Forces that Shape Our Decisions
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
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Predictably Irrational : The Hidden Forces That Shape Our Decisions
Published by
HarperCollins Publishers Limited, 2008
ISBN 10: 0007263589
ISBN 13: 9780007263585
Used
Softcover
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
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The Wizards of Oz
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Hard Cover. Condition: Very Good. Dust Jacket Condition: Very Good. The dust jacket has light wear with some fading on the spine and a couple of small tears along the edges. The top edge of the book and title page are very lightly spotted. 240 pages with colour photographs. Books listed here are not stored at the shop. Please contact us if you want to pick up a book from Newtown. Size: Size J: 12"-13" Tall (304-330mm). Seller Inventory # 128396
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
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