Predictably Irrational: The Hidden Forces That Shape Our Decisions

4.1 avg rating
( 65,289 ratings by Goodreads )
 
9780007263585: Predictably Irrational: The Hidden Forces That Shape Our Decisions

"A marvelous book... thought provoking and highly entertaining."
—Jerome Groopman, New York Times bestselling author of How Doctors Think

"Ariely not only gives us a great read; he also makes us much wiser."
—George Akerlof, 2001 Nobel Laureate in Economics

"Revolutionary."
New York Times Book Review

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

"synopsis" may belong to another edition of this title.

From the Back Cover:

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

About the Author:

Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, and is the founder of the Center for Advanced Hindsight. His work has been featured in the New York Times, Wall Street Journal, Washington Post, Boston Globe, and elsewhere. He lives in North Carolina with his family.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Dan Ariely
Published by HarperCollins (2008)
ISBN 10: 0007263589 ISBN 13: 9780007263585
New Paperback Quantity Available: 2
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description HarperCollins, 2008. Paperback. Book Condition: New. Bookseller Inventory # P110007263589

More Information About This Seller | Ask Bookseller a Question

Buy New
31.24
Convert Currency

Add to Basket

Shipping: 2.30
Within U.S.A.
Destination, Rates & Speeds

2.

Dan Ariely
Published by HarperCollins (2008)
ISBN 10: 0007263589 ISBN 13: 9780007263585
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description HarperCollins, 2008. Paperback. Book Condition: New. book. Bookseller Inventory # 7263589

More Information About This Seller | Ask Bookseller a Question

Buy New
46.45
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Ariely, Dan
Published by HarperCollins
ISBN 10: 0007263589 ISBN 13: 9780007263585
New PAPERBACK Quantity Available: 1
Seller
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description HarperCollins. PAPERBACK. Book Condition: New. 0007263589 New Condition. Bookseller Inventory # NEW6.3001868

More Information About This Seller | Ask Bookseller a Question

Buy New
47.44
Convert Currency

Add to Basket

Shipping: 3.83
Within U.S.A.
Destination, Rates & Speeds

4.

Dan Ariely
Published by HarperCollins (2008)
ISBN 10: 0007263589 ISBN 13: 9780007263585
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description HarperCollins, 2008. Paperback. Book Condition: New. book. Bookseller Inventory # 0007263589

More Information About This Seller | Ask Bookseller a Question

Buy New
56.92
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds