P&G 99 Principles Practices of Procter: 99 Principles and Practices of Procter and Gamble's Success - Softcover

Charles, Decker

Softcover

ISBN 10: 0006530362 ISBN 13: 9780006530367

Publisher: HarperCollins Business, 1999

Synopsis

Procter & Gamble is one of the most successful and admired companies today. A $30 billion global empire, it is one of the bluest of the blue chip companies on Wall Street, and boasts the biggest advertising budget ($3.2 billion in 1997). Here are the 99 principles that have made Procter & Gamble the dominant marketing powerhouse, a collection of business know-how which come directly from inside the walls of P & G. This text presents marketing, career development and business management principles in bite-sized "lessons" that include illustrative examples and interesting anecdotes from personal experiences of current and former employees.

About this title

About the Author

Charles Decker was a brand manager at Procter & Gamble before joining Ogilvy & Mather where he became an Executive Vice President. He is currently an independent marketing consultant.

Edition details

• Publisher: HarperCollins Business
• Publication date: 1999
• Language: English
• ISBN 10: 0006530362
• ISBN 13: 9780006530367
• Binding: Paperback
• Number of pages: 256