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Fred, Wiersema Customer Intimacy ISBN 13: 9780006388395

Customer Intimacy - Softcover

 
9780006388395: Customer Intimacy
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Bestselling author of The Discipline of Market Leaders shows how companies can profit from establishing closer, more co-operative customer-supplier relationships.

One in three market-leading companies is making the most of ‘customer intimacy’ – when suppliers and customers work together as if they were two different aspects of the same organization, jointly pursuing mutual success.

Wiersema is a leading business strategist and consultant to high-performing companies. He describes how customer intimacy works, how to implement it and what pitfalls to look out for, and illustrates with examples from the top companies, including:

Black & Decker, British Airways, Chrysler, Colgate-Palmolive, Fisher-Price, IBM, Levi Strauss, Microsoft, Procter & Gamble, Xerox and many more.

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Product Description:
RO80205110. CUSTOMER INTIMACY - PICK YOUR PARTNERS - SHAPE YOUR CULTURE - WIN TOGETHER. 1998. In-8. Broché. Bon état, Couv. convenable, Dos satisfaisant, Intérieur frais. 221 pages. OUVRAGE EN LANGUE ANGLAISE.. . . . Classification Dewey : 420-Langue anglaise. Anglo-saxon
Review:

‘A brilliant concept... a brilliant book... a mother lode of useable ideas’
Tom Peters

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  • PublisherHarperCollins Business
  • Publication date2002
  • ISBN 10 0006388396
  • ISBN 13 9780006388395
  • BindingPaperback
  • Number of pages240
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Other Popular Editions of the Same Title

9781888232004: Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together

Featured Edition

ISBN 10:  1888232005 ISBN 13:  9781888232004
Publisher: Knowledge Exchange, 1996
Hardcover

  • 9781888232424: Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together

    Knowle..., 1998
    Softcover

  • 9781861976307: Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together

    Profil..., 1998
    Softcover

  • 9780002558211: Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together

    Harper..., 1997
    Hardcover

  • 9781861976147: Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together

    Profil..., 2003
    Softcover

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