Tim Jackson Inside Intel

ISBN 13: 9780006387978

Inside Intel

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( 186 ratings by Goodreads )
 
9780006387978: Inside Intel

The first book on ‘the most profitable company on earth’, by the bestselling author of Virgin King.

Intel has been dubbed the most powerful chip company in the world and is now universally acknowledged as the only serious rival to Microsoft. Intel’s products are at the heart of the personal computers everyone uses at home and at work, yet the company has for many years been underestimated, to a large extent as a consequence of its secretive corporate culture.

In this, the first book to be written about this company, Tim Jackson exposes a fascinating story of personal rivalry, powerful emotion, technological leadership, aggressive marketing, and spectacular failure and success. A company with as much paranoia as Apple, as much will to succeed as Microsoft, as much pig-headed arrogance as IBM, and led by some formidable characters who risked $1 billion and their entire trade reputation on concealing an error in the Pentium chip, provides the basis for a Barbarians at the Gate of a book by one of our leading authors.

‘Has all the elements of a successful novel – power battles among industry titans, excessive wealth, ruthless management and even sex’ – Financial Times

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Review:

If you're sick of the upbeat tone of many computer industry sagas, you'll definitely enjoy Inside Intel, Tim Jackson's investigation into the secrets of Intel's success. Instead of the usual cast of blue-eyed whiz-kid billionaires, you'll find a darker story of brilliant technical coups tempered by serious blunders and savage competition. Naturally, technical innovation lies at the heart of the story, but Intel didn't always get it right--and sometimes teetered close to ruin. Success didn't come because the company never made mistakes, but because it could fight back savagely when it did. That the fight wasn't always clean, nor the personalities involved particularly pleasant, makes for a fascinating story.

Inside Intel is also a reasonably sophisticated layperson's history of integrated circuits (ICs) and microprocessors. Technology is Intel's heartbeat and anyone interested in understanding the company needs to know why the 4004 was a watershed invention, why the Motorola 68000 was such a threat, why CMOS technology didn't save Intel's DRAM business, and what really caused the Pentium floating-point bug. While the author steers clear of technical minutia, interested readers still come away with a good understanding, not just of Intel's technology, but that of rivals like AMD, Cyrex, Motorola, and the PowerPC Consortium. In short, this is a fascinating mix of high technology and overcharged personalities that will appeal to anyone interested in computing or high-tech business.

From the Back Cover:

'WORK IN THE SEMICONDUCTOR BUSINESS? IN CALIFORNIA? FOR INTEL? TELL ME WHAT I NEED TO PAY! A LEG? YOU GOT IT!'

Intel Corporation was just two years old when it released the world's first microprocessor. Today, nearly thirty years on, it can boast almost complete domination of the microprocessor industry. Its remarkable achievements are the product of not only the most talented engineers but of almost legendary company policies that strictly monitor employee performance, loyalty and security.

Tim Jackson follows the rise of one of America's most powerful and successful companies, from its early days as a haven of scientific creativity through a period of booming profits when its memory chips took the mainframe computer industry by storm. He describes Intel's ruthless determination to quash competition and its brilliant ability to transform itself from innovator to supplier to cultivator of new technologies firmly placed to meet the challenges of the internet and the global market.

‘A brave and informative book… Mr Jackson is to be congratulated for writing the first serious study of Intel – and for setting standards of investigative zeal and courage under fire against which future students of Silicon Valley will be judged.
ECONOMIST

‘A fascinating look inside one of the most secretive companies in high tech’
'Business Age', BUSINESS BOOKS OF THE YEAR

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Jackson, Tim
Published by HARPERCOLLINS PUBLISHERS LTD 1998-01-01 (1998)
ISBN 10: 0006387977 ISBN 13: 9780006387978
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