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Synopsis
Great book with 338 yellowing pages, fast dispatch, UK SELLER
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From the Back Cover
A DELIBERATE, SYSTEMATIC APPROACH TO CREATIVITY ON DEMAND.
Cost-cutting, downsizing and quality have run their course. The great need now is for new ideas.
Since its first publication, 'Serious Creativity' has rapidly become the standard textbook on creativity on demand. Creativity is no longer a matter of old-fashioned brainstorming and hoping that ideas will somehow happen. There are now formal tools that can be used deliberately and systematically.
Edward de Bono, the originator of lateral thinking and widely acknowledged leading international authority in the field of creative thinking, writes with twenty-five years of experience and a long list of prominent clients behind him (Du Pont, Exxon, Shell, Ford, IBM, British Airways, Ciba Geigy, Citibank to name a few...).
By learning his methods of 'serious' creativity, which are now widely in use and have stood the test of time, 'conformists' can become more creative that 'the rebels'. Creativity need no longer be a mystery or a special gift – it is a skill that can be learned and applied.
About the Author
Edward de Bono is the leading international authority in conceptual and creative thinking and in the teaching of thinking as a skill. He designed and runs the CoRT Thinking Programme, which is internationally the most widely used method for the teaching of thinking in schools. He has held appointments at the universities of Oxford, Cambridge, London and Harvard, and Venice, and his instruction has been sought by governments and corporations all around the world. He has written 46 books, is published in 28 languages, and has made two TV series. He owns and lives on an island in Venice where he runs international seminars. Click here to go to Edward de Bono's Management website.
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- PublisherHarperCollins
- Publication date1995
- ISBN 10 0006379583
- ISBN 13 9780006379584
- BindingPaperback
- LanguageEnglish
- Number of pages352
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Serious Creativity: Using the power of Lateral Thinking to create new Ideas
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Serious Creativity
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HarperCollins Publishers Limited, 1995
ISBN 10: 0006379583
ISBN 13: 9780006379584
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Serious Creativity
Published by
HarperCollins Publishers, 1995
ISBN 10: 0006379583
ISBN 13: 9780006379584
Used
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Serious Creativity
Published by
HarperCollins Publishers, 1995
ISBN 10: 0006379583
ISBN 13: 9780006379584
Used
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Serious Creativity
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Serious Creativity: Using the power of Lateral Thinking to create new Ideas
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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
Published by
HarperCollins 10/04/1995, 1995
ISBN 10: 0006379583
ISBN 13: 9780006379584
Used
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