Synopsis
A collection of invaluable business tips and methods from one of the most admired companies in the world.
Procter & Gamble is one of the most successful and admired companies today. A $30 billion global empire, it is one of the bluest of the blue chip companies on Wall Street, and boasts the biggest advertising budget ($3.2 billion last year) on earth.
Here, for the first time, are the 99 principles that have made Procter & Gamble the dominant marketing powerhouse, a collection of business know-how which comes directly from inside the walls of P & G.
The company is regarded as one of the best-managed in the world. Harvard Business School teaches Procter & Gamble’s heralded brand management system, and many companies consider P & G training better than an MBA.
This book will present marketing, career development and business management principles in bite-sized ‘lessons’ that will include illustrative examples and interesting anecdotes from personal experiences of current and former employees.
The P & G 99 is easy to read and easy to apply, whether you are part of the very large community of business people in the marketing sector, a manager in business generally, or a business-oriented graduate.
Comparable to The 22 Immutable Laws of Marketing and The One Minute Manager, this is business self-help par excellence, whether you need to know how to write the perfect memo, run an effective meeting or understand the importance of analytic objectivity in test marketing…
"synopsis" may belong to another edition of this title.
About the Author
Charles Decker was a brand manager at Procter & Gamble before joining Ogilvy & Mather where he became an Executive Vice President. He is currently an independent marketing consultant.
From the Back Cover
99 PRINCIPLES AND PRACTICES OF SUCCESS
Proctor & Gamble is one of the world’s most successful companies. Decker, a former P&G marketing executive, reveals the time-tested principles that fuel this multi-billion dollar marketing powerhouse – and shares corporate strategies for success in business and in life.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Procter and Gamble: 99 Principles of Success
Stock Image
Procter and Gamble: 99 Principles of Success
Seller: Sell Books, Elland, YORKS, United Kingdom
Seller rating 5 out of 5 stars
hardcover. Condition: Acceptable. Stains to cover, page edges, and/or pages inside. Please see the condition note after this for details, if this is missing please consider Acceptable to mean poor quality that could include major staining, water damage, writing, missing dustjacket, etc etc. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only. Seller Inventory # mon0000027408
Buy Used
£ 33.52
£ 12.15 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available