Items related to Procter and Gamble: 99 Principles of Success
Synopsis
A collection of invaluable business tips and methods from one of the most admired companies in the world.
Procter & Gamble is one of the most successful and admired companies today. A $30 billion global empire, it is one of the bluest of the blue chip companies on Wall Street, and boasts the biggest advertising budget ($3.2 billion last year) on earth.
Here, for the first time, are the 99 principles that have made Procter & Gamble the dominant marketing powerhouse, a collection of business know-how which comes directly from inside the walls of P & G.
The company is regarded as one of the best-managed in the world. Harvard Business School teaches Procter & Gamble’s heralded brand management system, and many companies consider P & G training better than an MBA.
This book will present marketing, career development and business management principles in bite-sized ‘lessons’ that will include illustrative examples and interesting anecdotes from personal experiences of current and former employees.
The P & G 99 is easy to read and easy to apply, whether you are part of the very large community of business people in the marketing sector, a manager in business generally, or a business-oriented graduate.
Comparable to The 22 Immutable Laws of Marketing and The One Minute Manager, this is business self-help par excellence, whether you need to know how to write the perfect memo, run an effective meeting or understand the importance of analytic objectivity in test marketing…
"synopsis" may belong to another edition of this title.
About the Author
Charles Decker was a brand manager at Procter & Gamble before joining Ogilvy & Mather where he became an Executive Vice President. He is currently an independent marketing consultant.
From the Back Cover
99 PRINCIPLES AND PRACTICES OF SUCCESS
Proctor & Gamble is one of the world’s most successful companies. Decker, a former P&G marketing executive, reveals the time-tested principles that fuel this multi-billion dollar marketing powerhouse – and shares corporate strategies for success in business and in life.
"About this title" may belong to another edition of this title.
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Procter and Gamble: 99 Principles of Success
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Hardcover. Condition: Very Good. Procter and Gamble: 99 Principles of Success This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780002559102
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P and G 99 : 99 Principles and Practices of Procter and Gamble's Success
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HarperCollins Publishers Limited, 1998
ISBN 10: 0002559102
ISBN 13: 9780002559102
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Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780002559102
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Procter and Gamble: 99 Principles of Success
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HarperCollins Publishers, United Kingdom, London, 2002
ISBN 10: 0002559102
ISBN 13: 9780002559102
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Paperback. Condition: Very Good. Procter & Gamble is one of the most successful and admired companies today. A $30 billion global empire, it is one of the bluest of the blue chip companies on Wall Street, and boasts the biggest advertising budget ($3.2 billion in 1997). Here are the 99 principles that have made Procter & Gamble the dominant marketing powerhouse, a collection of business know-how which come directly from inside the walls of P & G. This text presents marketing, career development and business management principles in bite-sized "lessons" that include illustrative examples and interesting anecdotes from personal experiences of current and former employees. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR000889449
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Procter and Gamble: 99 Principles of Success
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