Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas

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9780002551434: Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas

Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book "Lateral Thinking".

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Bono, Edward de
Published by HarperCollins Publishers (1992)
ISBN 10: 0002551438 ISBN 13: 9780002551434
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Book Description HarperCollins Publishers, 1992. Hardcover. Book Condition: New. book. Bookseller Inventory # 2551438

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Bono, Edward de
Published by HarperCollins Publishers (1992)
ISBN 10: 0002551438 ISBN 13: 9780002551434
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Book Description HarperCollins Publishers, 1992. Hardcover. Book Condition: New. Bookseller Inventory # P110002551438

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Bono, Edward de
Published by HarperCollins Publishers (1992)
ISBN 10: 0002551438 ISBN 13: 9780002551434
New Hardcover Quantity Available: 1
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Book Description HarperCollins Publishers, 1992. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Bookseller Inventory # ABE_book_new_0002551438

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