Serious Creativity - Using The Power Of Lateral Thinking To Create New Ideas

3.87 avg rating
( 279 ratings by Goodreads )
 
9780002551434: Serious Creativity - Using The Power Of Lateral Thinking To Create New Ideas

A fundamental book on deliberate creative thinking from a world-renowned expert in the field and the inventor of the systematic process of lateral thinking. Used correctly, creating thinking can save companies millions of dollars as the best and cheapest way to get added value out of existing resources and assets. Line drawings.

"synopsis" may belong to another edition of this title.

From Publishers Weekly:

De Bono's term "lateral thinking" (the title of a previous book) refers to problem-solving by apparently illogical methods. In a fertile user's manual to the mind, de Bono, a prolific author and business consultant, tackles creative thought as a skill that can be taught, a systematic process of breaking free of old concepts and finding alternatives. In an informal, discursive style, he presents an arsenal of techniques for cultivating ideas and harvesting the usable onesto avoid mixed metaphor; also, harvest is late stage of agricultural process, so should come after 'nurture' or 'cultivation' . Rooted in his theory that creativity flows out of the way human perception works as a self-organizing information system, these techniques include random word generation, multiple focuses, "provocations" that provide a novel framework through which to look at things, and the "six hats method" encouraging cooperative exploration instead of adversarial thinking. His insights seem broadly applicable to business, education, law and other fields.
Copyright 1992 Reed Business Information, Inc.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Edward De Bono
Published by HarperCollins Publishers (1992)
ISBN 10: 0002551438 ISBN 13: 9780002551434
New Hardcover Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description HarperCollins Publishers, 1992. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110002551438

More Information About This Seller | Ask Bookseller a Question

Buy New
43.57
Convert Currency

Add to Basket

Shipping: 1.50
Within U.S.A.
Destination, Rates & Speeds

2.

Bono, Edward De
Published by HarperCollins Publishers
ISBN 10: 0002551438 ISBN 13: 9780002551434
New Hardcover Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description HarperCollins Publishers. Hardcover. Book Condition: New. 0002551438 New Condition. Bookseller Inventory # NEW7.0938002

More Information About This Seller | Ask Bookseller a Question

Buy New
60.33
Convert Currency

Add to Basket

Shipping: 3.77
Within U.S.A.
Destination, Rates & Speeds

3.

Edward De Bono
Published by HarperCollins Publishers (1992)
ISBN 10: 0002551438 ISBN 13: 9780002551434
New Hardcover First Edition Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description HarperCollins Publishers, 1992. Hardcover. Book Condition: New. book. Bookseller Inventory # M0002551438

More Information About This Seller | Ask Bookseller a Question

Buy New
103.74
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds