Hardcover

ISBN 10: 0002550172 ISBN 13: 9780002550178

Publisher: Harpercollins, 1993

As yet, compared to the American experience, the Japanese have barely landed on the commercial beaches of Europe. But, with the single market in Europe, Japanese companies will soon be aiming to complete the invasion of our car, computer and electronics industries and to move on to other commercial sectors and the banking and financial systems - finding Europe vulnerable in all these fields. The key is management - their better products, customer service and employee training have beaten the USA at its own game and the grim reality that America woke up to in the 1980s, may soon be ravaging Europe in the 1990s. This may not, however, be the whole picture. The Japanese are not perfect at everything and an intelligent look at America's experience can yield valuable clues as to Japanese weaknesses and strengths, and a peek through the right factory gates in Europe will demonstrate that European companies will be able to emerge unscathed from the coming battle. This book takes a theoretical look at the invasion that is already under way.