A book which deals with the increasing dominance of consumers over companies and countries and of the resultant melting away of national economic borders. The author provides insights into how companies can win in the new global marketplace as "insiders" in countries.
"synopsis" may belong to another edition of this title.
Book Description HarperCollins Publishers Ltd. Hardcover. Book Condition: New. Bookseller Inventory # HBS-00218867-B
Book Description Collins, 1990. Hardcover. Book Condition: New. book. Bookseller Inventory # 0002158752