7 Lessons in Strategy : Master Strategy Basics in 7 Steps
Language: English
Published by John Murray Press Jun 2026, 2026
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 13.05
Quantity: 2 available
Add to basketItem description from seller
Neuware - A SHORT COURSE IN BUSINESS STRATEGY BASICS.7 Lessons in Strategy is a quick course in acquiring vital strategic thinking skills giving you everything you need to know in just seven short chapters. From unpacking the myths of strategy and exploring the varying meanings people put to the word, to a closer examination of internal strategy, marketing strategy, brand strategy and competitive strategy, you'll explore failures and successes and build a platform for developing your own strategic thinking skills.\* Lesson 1: Understand what strategy is and what it isn't\* Lesson 2: Understand what drives strategy and what strategy drives\* Lesson 3: Understand internal strategy\* Lesson 4: Understand marketing strategy\* Lesson 5: Understand brand strategy\* Lesson 6: Understand competitive strategy\* Lesson 7: Keep strategy goingExplore the main themes and ideas in strategy, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Strategy is your fastest route to success.ABOUT THE SERIES7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.…
Seller Inventory # 9781399830577
- Title
- 7 Lessons in Strategy : Master Strategy Basics in 7 Steps
- Author
- Stephen Berry
- Publisher
- John Murray Press Jun 2026
- Publication year
- 2026
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 1399830570
- ISBN 13
- 9781399830577
- Item weight
- 98 grams
- Dimensions
- 199x129x10 mm
A SHORT COURSE IN BUSINESS STRATEGY BASICS.
7 Lessons in Strategy is a quick course in acquiring vital strategic thinking skills giving you everything you need to know in just seven short chapters. From unpacking the myths of strategy and exploring the varying meanings people put to the word, to a closer examination of internal strategy, marketing strategy, brand strategy and competitive strategy, you'll explore failures and successes and build a platform for developing your own strategic thinking skills.
* Lesson 1: Understand what strategy is and what it isn't
* Lesson 2: Understand what drives strategy and what strategy drives
* Lesson 3: Understand internal strategy
* Lesson 4: Understand marketing strategy
* Lesson 5: Understand brand strategy
* Lesson 6: Understand competitive strategy
* Lesson 7: Keep strategy going
Explore the main themes and ideas in strategy, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Strategy is your fastest route to success.
ABOUT THE SERIES
7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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