The 5 Paths to Persuasion: The Art of Selling Your Message

Miller, Robert B.; Williams, Gary A.; Hayashi, Alden M.

ISBN 10: 0446695904 ISBN 13: 9780446695909
Published by Business Plus, 2005
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Synopsis:

It doesn't matter how smart your idea is. If you aren't in sync with the decision maker's mindset, you are bound to fail. That's the message of "The 5 Paths to Persuasion". This revolutionary new book shows how one can project key decision makers into one of five basic categories - Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once you know which category the decision maker falls into, you can quickly determine which is the best pathway to follow when making your presentation.

Review: "Proven and effective...a practical guide for putting the customer first."

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Title: The 5 Paths to Persuasion: The Art of ...
Publisher: Business Plus
Publication Date: 2005
Binding: paperback
Condition: Good

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Miller, Robert B.; Williams, Gary A.; Hayashi, Alden M.
Published by Business Plus, 2005
ISBN 10: 0446695904 ISBN 13: 9780446695909
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Miller, Robert B.; Williams, Gary A.; Hayashi, Alden M.
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ISBN 10: 0446695904 ISBN 13: 9780446695909
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Miller, Robert B.; Williams, Gary A.; Hayashi, Alden M.
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Miller, Robert B.; Williams, Gary A.; Hayashi, Alden M.
Published by Business Plus, 2005
ISBN 10: 0446695904 ISBN 13: 9780446695909
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Published by Business Plus 9/1/2005, 2005
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