The 33 Ruthless Rules of Local Advertising
Corbett, Michael
ISBN 10: 0942540131 ISBN 13: 9780942540130
Published by Breakthru Pub, 1995
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Hardcover
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World of Books (was SecondSale), Montgomery, IL, U.S.A.
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About this Item
Description:
Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc. Seller Inventory # 00090257942
Synopsis:
This book was created for the 90 percent of small business owners who reportedly are dissatisfied with the results they get from local advertising. If followed, these rules, among them donâ t ask your customer what brought them in, demand absolute accountability, and sell something more profitable than a low price, will broaden the customer base and enhance the bottom line. Specific growth objectives for advertising expenditures and the development of a system of absolute advertising accountability make this book distinctive. Business owners will learn to use advertising wisely for maximum profitability.
About the Author:
Michael Corbett has 35 years of experience working with small businesses, both as an owner, local advertiser and as an advertising agency owner. He lives in Jupiter, Florida.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: The 33 Ruthless Rules of Local Advertising
Publisher: Breakthru Pub
Publication Date: 1995
Binding: Hardcover
Condition: Good
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