Book is considered to be in good or better condition. The actual cover image may not match the stock photo. Hard cover books may show signs of wear on the spine, cover or dust jacket. Paperback book may show signs of wear on spine or cover as well as having a slight bend, curve or creasing to it. Book should have minimal to no writing inside and no highlighting. Pages should be free of tears or creasing. Stickers should not be present on cover or elsewhere, and any CD or DVD expected with the book is included. Book is not a former library copy.

Seller Inventory # SEWV.0942540131.G

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Bibliographic Details

Title: The 33 Ruthless Rules of Local Advertising
Publisher: Breakthru Pub
Publication Date: 1995
Language: English
ISBN 10: 0942540131
ISBN 13: 9780942540130
Binding: Hardcover
Condition: good

About this title

Synopsis

This book was created for the 90 percent of small business owners who reportedly are dissatisfied with the results they get from local advertising. If followed, these rules, among them don� t ask your customer what brought them in, demand absolute accountability, and sell something more profitable than a low price, will broaden the customer base and enhance the bottom line. Specific growth objectives for advertising expenditures and the development of a system of absolute advertising accountability make this book distinctive. Business owners will learn to use advertising wisely for maximum profitability.

About the Author

Michael Corbett has 35 years of experience working with small businesses, both as an owner, local advertiser and as an advertising agency owner. He lives in Jupiter, Florida.

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Goodwill Retail Services, Inc.
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