The 33 Ruthless Rules of Local Advertising

Corbett, Michael

ISBN 10: 096673839X / ISBN 13: 9780966738391

Published by SummitView Publishing, Inc., 1999

Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00084155349

Synopsis:

This book was created for the 90 percent of small business owners who reportedly are dissatisfied with the results they get from local advertising. If followed, these rules, among them don’t ask your customer what brought them in, demand absolute accountability, and sell something more profitable than a low price, will broaden the customer base and enhance the bottom line. Specific growth objectives for advertising expenditures and the development of a system of absolute advertising accountability make this book distinctive. Business owners will learn to use advertising money wisely for maximum profitability.

About the Authors:

Michael Corbett has 35 years of experience working with small businesses, both as an owner, local advertiser and as an advertising agency owner. He lives in Jupiter, Florida.

Michael Corbett has 35 years of experience working with small businesses, both as an owner, local advertiser and as an advertising agency owner. He lives in Jupiter, Florida.

Bibliographic Details

Title: The 33 Ruthless Rules of Local Advertising
Publisher: SummitView Publishing, Inc.
Publication Date: 1999
Binding: Soft cover
Condition: Good
Edition: 2nd Edition