The 33 Ruthless Rules of Local Advertising

Corbett, Michael

ISBN 10: 0942540131 ISBN 13: 9780942540130

Published by Breakthru Publishing, 1995

Language: English

Condition: Used - Very good Hardcover

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DJ edgewear, clean text, stained endpapers. The 33 Ruthless Rules of Local Advertising.

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Bibliographic Details

Title

The 33 Ruthless Rules of Local Advertising

Publisher

Breakthru Publishing

Publication Date

1995

Language

English

ISBN 10

0942540131

ISBN 13

9780942540130

Binding

Hard Cover

Condition

Very Good

Dust Jacket Condition

Good

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About this title

Synopsis

This book was created for the 90 percent of small business owners who reportedly are dissatisfied with the results they get from local advertising. If followed, these rules, among them don� t ask your customer what brought them in, demand absolute accountability, and sell something more profitable than a low price, will broaden the customer base and enhance the bottom line. Specific growth objectives for advertising expenditures and the development of a system of absolute advertising accountability make this book distinctive. Business owners will learn to use advertising wisely for maximum profitability.

About the Author

Michael Corbett has 35 years of experience working with small businesses, both as an owner, local advertiser and as an advertising agency owner. He lives in Jupiter, Florida.

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