23 Examples of the Use of Color in Modern Advertising

Published by Morilla Co. No pub date
Used / Hardbound / Quantity Available: 0
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approx. 30pp. Good used condition, No Dust Jacket. Bookseller Inventory #

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Title: 23 Examples of the Use of Color in Modern ...
Publisher: Morilla Co. No pub date
Binding: Hardbound

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CANSON & Montgolfier.
Published by Canson & Montgolfier Inc., New York. (1928)
Used Hardcover Quantity Available: 1
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Sims Reed Ltd ABA ILAB
(London, United Kingdom)
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Book Description Canson & Montgolfier Inc., New York., 1928. 8vo. 23 leaves with Art Deco advertisements printed on a variety of different paper stock. Original publisher's decorated paper boards. From the edition limited to 5,000 copies, this copy unnumbered. 'this book was designed to demonstrate, in a modern way, the application of colored inks on colored papers. the treatment used in the various signatures are simple and inexpensive; the texture and incomparably rich colors of the paper doing their full share toward making each page a compelling and pleasing one.' (From the Preface: 'color in advertising produces greater returns'). Bookseller Inventory # 40994

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