The 22 Immutable Laws Of Branding

Al Ries; Laura Ries

3,898 ratings by Goodreads

Language: English

Published by Collins, 2002

0060007737 / 9780060007737

  • Softcover
  • New
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Seller: SZ Global, Toronto, ON, CanadaSZ Global

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Softcover

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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand?and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.…

Seller Inventory # 9780060007737

Title
The 22 Immutable Laws Of Branding
Author
Al Ries; Laura Ries
Publisher
Collins
Publication year
2002
Condition
New
Binding
Paperback
Language
English
ISBN 10
0060007737
ISBN 13
9780060007737

SZ Global

Toronto, ON, Canada

5-star seller

AbeBooks seller since October 3, 2025

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At SZ Global, we specialize in sourcing and offering a diverse selection of books across a wide range of categories, including fiction, literature, business, religious works, and more. Our inventory includes both contemporary titles and hard to find editions, carefully selected to meet the needs of readers, collectors, and enthusiasts. We are committed to providing accurate listings, reliable service, and a smooth purchasing experience. All orders are shipped from our Kuwait warehouse, and we take great care in packaging to ensure books arrive in the condition described. Returns are accepted at our designated return address in Toronto, Canada, in accordance with AbeBooks policies. Whether you are expanding your personal collection, searching for a specific title, or simply exploring, SZ Global aims to be a dependable source for quality books.…

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