101 Ways To Win An Election

Mark Pack and Edward Maxfield

ISBN 10: 1849543127 / ISBN 13: 9781849543125

Published by BiteBack Publishing, 2012

***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Seller Inventory # 4225496

Synopsis:

Ever wanted to get a better deal for your community? Ever watched politicians and thought I could do a better job ? This book reveals the secrets and skills you need to take the first step to power getting elected. Written by two experienced political insiders, it is a breezy, accessible grass-roots guide to running an election campaign at any level. It draws on successful tactics from around the world and presents the lessons in a digestible format a hundred short chapters that together will tell you How To Win an Election. Among the many lessons you will learn along the way are why you must learn to hate trees; why a picture is NOT worth a 1,000 words; why you must always have more people than chairs; why the best form of advertising is also the very worst, and why communicating is like cooking

About the Author: Mark Pack is Head of Digital at MHP Communications, one of the top ten communications consultancies in the UK. He was previously Head of Innovations at the Liberal Democrats and ran the party s 2001 and 2005 internet general election campaigns. He is Co-editor of Liberal Democrat Voice, one the UK s leading political blogs. Dr Edward Maxfield has worked as a campaigns and communications professional for over a decade. He has also worked as a lecturer, a lobbyist and for some of the world s biggest business consultancy firms. He ran the Liberal Democrat campaign in North Norfolk in 2001 when the party won that constituency for the first time. He went on to join the Liberal Democrats national campaign department advising local campaigners and setting up a central market research team for the party. He was a candidate in the 2009 European Parliament elections.

Bibliographic Details

Title: 101 Ways To Win An Election
Publisher: BiteBack Publishing
Publication Date: 2012
Binding: Paperback
Condition: Used; Very Good