100 Practical Ways to Improve Customer Experience: Achieve End-To-End Customer Engagement in a Multichannel World
Martin Newman|Malcolm Mcdonald
Language: English
Published by KOGAN PAGE, 2021
- Hardcover
- New
Condition: New
£ 112.00
Quantity: Over 20 available
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Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Transform your business by improving customer experience across the entire end-to-end value chain with this practical guide, including 100 tips and case studies from brands like Amazon, AirBnB and Uber.Über den AutorMartin Newma.
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- Title
- 100 Practical Ways to Improve Customer Experience: Achieve End-To-End Customer Engagement in a Multichannel World
- Author
- Martin Newman|Malcolm Mcdonald
- Publisher
- KOGAN PAGE
- Publication year
- 2021
- Condition
- New
- Binding
- Gebunden
- Language
- English
- ISBN 10
- 1398693537
- ISBN 13
- 9781398693531
"Synopsis" may belong to another edition of this title.
About the Author
<b>Professor Malcolm McDonald</b> enjoys a global reputation as a leading authority on marketing. He was until recently Professor of Marketing and Deputy Director at Cranfield University School of Management, and is now an Emeritus Professor at the University as well as being an Honorary Professor at Warwick Business School. He has been consultant to many major companies from the United Kingdom, Europe, USA, Far East, South-East Asia, Australasia and Africa, in the areas of strategic marketing and marketing planning, market segmentation, key account management, international marketing and marketing accountability. Malcolm is also Chairman of six companies and works with the operating boards of some of the world's leading multinationals on all continents. He has written over 40 books including the best-selling Marketing Plans: How to prepare them, how to use them.
"About the title" may belong to another edition of this title.
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