The 100 Best TV Commercials: . . . and Why They Worked. This item is unavailable.
13 ratings by Goodreads
Language: English
Published by Crown, 1999
- Hardcover
- Used
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Hardcover
Condition: Used - Very good
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Item description from seller
Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G0812929950I4N10
- Title
- The 100 Best TV Commercials: . . . and Why They Worked
- Author
- Bernice Kanner
- Publisher
- Crown
- Publication year
- 1999
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0812929950
- ISBN 13
- 9780812929959
- Item weight
- 2.16 pounds
A popular columnist takes a close-up look at the creation of classic TV ads and shows what has made them so effective, presenting an updated list of the one hundred best ads, along with product photos, stills, storyboards, and tips on how we communicate today. 20,000 first printing.
"Synopsis" may belong to another edition of this title.
About the Author
Bernice Kanner has been a marketing correspondent for CBS News, a marketing commentator for Bloomberg News and a columnist for Working Woman magazine.
Bernice Kanner wrote the "On Madison Avenue" column for New York magazine for thirteen years. Her first-person adventures as a cabdriver, traffic cop, Tiffany's temp, Wendy's counterman, and census taker are among the magazine's most celebrated pieces. She has been a marketing correspondent for CBS News, a marketing commentator for Bloomberg News (print, radio, and television), and a columnist for Working Woman magazine. Her previous books include Are You Normal?, Lies My Parents Told Me, and three children's books endorsed by the National Center for Family Literacy. She lives in New York City and Bridgewater, Connecticut, with her husband, son, and daughter and a menagerie of animals.
Bernice Kanner wrote the "On Madison Avenue" column for New York magazine for thirteen years. Her first-person adventures as a cabdriver, traffic cop, Tiffany's temp, Wendy's counterman, and census taker are among the magazine's most celebrated pieces. She has been a marketing correspondent for CBS News, a marketing commentator for Bloomberg News (print, radio, and television), and a columnist for Working Woman magazine. Her previous books include Are You Normal?, Lies My Parents Told Me, and three children's books endorsed by the National Center for Family Literacy. She lives in New York City and Bridgewater, Connecticut, with her husband, son, and daughter and a menagerie of animals.
"About the title" may belong to another edition of this title.
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